Know a team that belongs on Specify?
Get paid for the intro.
A cut of everything they spend or earn, every month for a year.
Your side of the deal
- Refer an advertiser
- 10% of ad spend · cap $5,000
- Refer a publisher
- 20% of ad earnings · cap $10,000
Anyone can join. No Specify account needed, no limit on referrals.
One intro. Twelve months of commission.
Two rates, two caps, and a statement every quarter.
10% of their ad spend
For 12 months from their first campaign.
Up to $5,000 per referral.
20% of their ad earnings
For 12 months from their first ad served.
Up to $10,000 per referral.
Advertisers you refer get $250 off their test campaign.
You’re not asking a favor; you’re handing one over.
How the money reaches you.
Quarter ends, statement arrives
Commission accrues monthly. The statement follows within 14 business days of the quarter closing.
We pay within 30 business days
No invoice needed: we issue the payment slip with your statement. Balances under $100 roll into the next quarter.
Bank transfer or crypto
You’re paid gross, to a bank account or an Ethereum-based wallet, and handle your own taxes.
What one referral is worth.
Pick the side you’re introducing and the run rate you expect.
Your referral
Their ad spend on Specify, per month.
Referral statement
Estimate
Total over 12 months
$5,000
Accrual · month 1 to 12
Cap reached in month 5. Everything after it is a second referral's job.
Estimates only. Commission is calculated on net revenue as defined in the referral agreement, accrues monthly, and is paid quarterly once your balance clears $100.
The signed referral agreement governs; full terms at docs.specify.sh/referral-program
Four steps, one message.
Sign the agreement once; every referral after that happens in the chat.
Request the agreementSign the referral agreement
Message @rossneilson on Telegram and we send the contract.
Make the intro
Send us the contact, or put us in a thread. The first introduction wins, and it stays valid for 6 months.
They go live on Specify
The 12 months start at their first campaign for an advertiser, or their first ad served for a publisher.
You earn for 12 months
The quarter closes, a statement arrives, and you’re paid.
Who to look for. What to say.
Two kinds of introduction, two different pitches.
Referring an advertiser
Who to look for
- DeFi protocols with healthy revenue
- Projects with a growth budget
- Mature companies with proven product-market fit
What to say
- 01They pay per verified conversion, not per click or impression.
- 02Onchain targeting across 6,000+ protocols: competitors’ users, active LPs, power traders.
- 03$250 off their test campaign.
Referring a publisher
Who to look for
- Wallets: the cream of the crop
- Dapps and pages with a wallet-connect button
- Any site with high-quality DeFi-native traffic
What to say
- 01A guaranteed $10 CPM floor; top publishers reach $80+ eCPM.
- 02First-look and strictly additive: no exclusivity, no minimums, live in under a week.
- 03Ads behave like recommendations. When there’s nothing worth recommending, nothing serves.
For the full pitch, send them the advertiser page or the publisher page.
Before you sign.
The contract terms, in plain words.