Notes on web3 advertising.
Comparisons, publisher economics, and how onchain measurement actually works. Written by the team that runs the campaigns.
July 27, 2026 · 9 min read
How to advertise a crypto project in 2026
A practitioner's guide to crypto advertising: defining conversions, targeting onchain behavior, what each channel is honestly good for, and measuring lift instead of luck.
ReadJuly 27, 2026 · 7 min read
Coinzilla alternatives for web3 advertisers (2026)
Comparing the crypto ad networks advertisers actually shortlist in 2026: how Specify, Blockchain-Ads, Bitmedia, Cointraffic, and HypeLab differ on billing, targeting, and measurement.
ReadJuly 27, 2026 · 8 min read
Crypto ad networks for publishers (2026): floors, tiers, and what to check
The publisher-side comparison: what actually sets your revenue, how floors and revenue shares differ, why fill discipline matters, and the seven questions to ask any network before integrating.
ReadJuly 27, 2026 · 5 min read
What is incrementality in advertising?
Incrementality measures the conversions your ads actually caused, by comparing exposed users against an identical holdout that never saw the campaign. Here is how to run and read one.
ReadJuly 27, 2026 · 4 min read
What is a verified onchain conversion?
A verified onchain conversion is an advertising outcome proven by a blockchain transaction: the user saw the ad, then did the thing, and anyone can check the transaction hash.
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